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Realty Plus
brand launch: a case study
When the founders of Realty Plus, the luxury division of Florida’s largest independent real estate brokerage, needed an agency to help them break through in Miami’s crowded luxury real estate market, they entrusted Formula’s team of innovative professionals to brand and structure the division with out-of-the-box approaches that ultimately helped Realty Plus stand out and thrive in Miami real estate to the tune of $25 million in sales in just the first six months.
Brand Impact
for realty plus
we chose:
elegant headlines that speak timelessness
sleek paragraphs that speak modernity
turquoise tones that speak chic
tropical imagery that speaks paradise
Brand Distinction
for realty plus
our 100 vacations campaign
In a market saturated with real estate teams utilizing their sales record to appeal to new clients, we chose to set Realty Plus apart by focusing instead on the client. Instead of talking about how great Realty Plus is, we focused on how life-changing selling a home could be for a client, allowing them to cash out equity that would give them the life that they’ve always wanted.
By appealing to the desires of potential clients, Realty Plus monopolized a powerful emotional trigger in the luxury sector - aspiration - all for itself, increasing marketing response rates by more than double.
Brand Autonomy
for realty plus
To create as wide, powerful and inexpensive a referral base as possible, we designed Realty Plus Rewards, an exclusive, invite-only premier referral partner program unlike any in the industry that rewarded partners on a lucrative, point-based scale that incentivized consistent referral activity, giving Realty Plus a steady strem of revenue it could always rely on.
realty plus rewards
The Results
for realty plus
72%
increase in new leads
54%
increase in revenue
32%
decrease in costs
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