#contentsells
how formula put compass ahead
Compass
content studio: a case study
brand design | web design | copywriting | content
When Compass, America’s largest real estate brokerage by sales volume, was in need of a premium but cost-effective content solution in South Florida (one of its largest markets), we designed and built Meridian, a subscription-based content studio for the industry leader that made ad industry-quality content, seemingly infinite content options, and industry-leading ROI available to its luxury agents for the first time.
Advanced
Branding
for compass
classic headlines that evoke trust
modern paragraphs that evoke style
duotone palettes that evoke minimalism
Advanced
Marketing
for compass teams
we pioneered:
listing documentaries
cinelistings
ambient commercials
Advanced Operations
for compass teams
content subscriptions
For the first time anywhere in real estate, Meridian disrupted the traditional, bloated, expensive model of piecemeal content creation by replacing it with a 6 month or 1 year content subscription model for Compass luxury agents, dramatically lowering costs per video without sacrificing quality and actually improving content ROI by aligning it better with luxury agent marketing objectives.
self-funded studios
For large teams of luxury agents at Compass seeking to expand content services to all of their agents, Meridian designed a groundbreaking, self-funded, internal content studio model that would finance itself as a rewards program, distributing costs across all agents in a way where agents with more sales volume acquired more content, at a lower cost.
The Results
for compass agents
26%
content cost reductions
42%
more content per year
84%
more content views
get in touch
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