FROM MANY JOURNEYS, ONE.

Through innovative direction, immersive cinematography, layered sound design, and compelling editing, a campaign for MSC’s A New World of Cruising/Meet Your Crew concept that captures MSC’s unrivaled ability to bring together the cultural footprint of every corner of the globe, on every journey.

MIAMI’S PREMIER
CONTENT COLLECTIVE

For a campaign of this scale, it only made sense to enlist a who’s who of Miami brand content and commercial heavyweights, culminating for the first time in the partnership of veterans from three of Miami’s most seasoned content studios and additional creatives from Miami’s premier talent pool.

20+ WORLD-CLASS BRANDS SERVICED

Genting

|

Engel & Volkers

|

Mazda

|

Genting | Engel & Volkers | Mazda |

Carnival Cruise Line

|

Swire Properties

|

Glassdoor

|

Carnival Cruise Line | Swire Properties | Glassdoor |

Zumba

|

Britto

|

Magnavox

|

Zumba | Britto | Magnavox |

Norwegian Cruise Line

|

Popeyes

|

Virgin Voyages

|

Norwegian Cruise Line | Popeyes | Virgin Voyages |

Brightline

|

Burger King

|

Karisma Hotels

|

Brightline | Burger King | Karisma Hotels |

Compass

|

Hilton Resorts

|

Nike

|

Compass | Hilton Resorts | Nike |

THE CAMPAIGN: DIRECTING

SUBJECTS IN
THEIR ELEMENT

The directing approach in From Many Journeys, One will focus on framing the subjects of the campaign in highly detailed environments that powerfully highlight their expertise and dedication to their craft, bringing an authentic and compelling air to the MSC universe that resonates with viewers.

Detailed Environments

|

Harmonious Framing

|

Bold Wides

|

Detailed Environments | Harmonious Framing | Bold Wides |

THE CAMPAIGN: CINEMATOGRAPHY

TECHNIQUES
THAT IMMERSE

From Many Journeys, One will incorporate a variety of cinematic techniques to evoke emotion and captivate an audience. Tight inserts will highlight the subject up-close and the intricate details of their craft, silhouettes will create a sense of mystery and allure around it, and abstract, blurred shots will add an artisan touch to it all. Patterns of the MSC universe - from ship architecture to the waves of the sea - will serve as the cherry on top, encapsulating the innovation, elegance, and diversity at the core of the brand.

Abstract Blurs

|

Tight Inserts

|

Silhouettes

|

Patterns

|

Abstract Blurs | Tight Inserts | Silhouettes | Patterns |

THE CAMPAIGN: SOUND DESIGN

SOUND AT
EVERY LAYER

From Many Journeys, One will meticulously craft atmospheres that capture the serene ambiance of the ocean and the vibrant energy of onboard activities. Foley sounds, such as the gentle splash of waves, the clinking of glasses, and the footsteps on deck, will bring authenticity and a tactile dimension to the visual experience. Subtle undertones will underscore the narrative, evoking emotions and setting the mood for each video.

Undertones

|

Foley

|

Atmospheres

|

Undertones | Foley | Atmospheres |

THE CAMPAIGN: EDITING

ENGAGING
EDITING

The video editing blueprint for From Many Journeys, One will utilize quick cutting, match cutting, and seamless transitions to craft a dynamic, engaging, and memorable campaign for audiences. Momentary outbursts of quick cutting will keep the videos lively, match cutting will smoothly and creatively connect scenes of similar actions or themes in unforgettable ways, and elegant transitions will ensure a cohesive flow, guiding viewers through the narrative with ease and maintaining their engagement. All in all, a captivating visual journey, perfectly reflecting the vibrant and diverse essence of MSC.

Quick Cuts

|

Match Cuts

|

Seamless Transitions

|

Quick Cuts | Match Cuts | Seamless Transitions |

CONTENT THAT
GETS CLICKS

View a selection of samples below from our creative collective’s portfolio that cover many of your campaign’s objectives and personify our vision for it.